Dec 14, 2006

Viva Macau takes off with OgilvyOne ad blitz

MACAU Viva Macau, a low-cost carrier based in Macau, has rolled out its first advertising campaign ahead of the airline's launch later this month.

MACAU Viva Macau, a low-cost carrier based in Macau, has rolled out its first advertising campaign ahead of the airline's launch later this month.

Developed by OgilvyOne Worldwide, which won the business in a competitive five-way pitch earlier this year,  the creative hinges on the number eight, a lucky number in Chinese culture.

As part of the teaser campaign which has just rolled out in Hong Kong, Malaysia and Thailand, the airline is offering...

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