Titled ‘Your Airline's Either Got it or it Hasn't’, the Virgin Atlantic campaign is launching in the US and will extend to the 32 destinations services by the airline.
The project, developed by RKCR/ Y&R and managed by Y&R globally, includes creative elements for print, online, direct mailings and sponsorship events.
The campaign debuts online with a revamp of Virgin Atlantic’s website which was done by LBi and is said to have cost US$14 million. The site is equipped with media rich interactive tools and stylish photography that guides the user through the airline's various features.
The project encourages the public to compare the Virgin Atlantic flying experience with other airlines. The creative theme puts visitors within the carrier cabins of Upper Class, Premium Economy, Economy and Flying Club.
“We've always listened to what our passengers beckon for – whether it is direct aisle access, complimentary car service, private security or an onboard bar,” said Chris Rossi, senior vice president of North America at Virgin Atlantic.
“This new campaign drives home the difference between choosing to fly and choosing to fly on Virgin Atlantic. Time and time again, our passengers keep coming back because we get 'it'.”
Credits:
Project Your Airline's Either Got it or it Hasn't
Client Virgin Atlantic Airways
Creative agencies RKCR/Y&R, Y&R
Digital agency LBi
Exposure Print, online, direct marketing, events
The project, developed by RKCR/ Y&R and managed by Y&R globally, includes creative elements for print, online, direct mailings and sponsorship events.
The campaign debuts online with a revamp of Virgin Atlantic’s website which was done by LBi and is said to have cost US$14 million. The site is equipped with media rich interactive tools and stylish photography that guides the user through the airline's various features.
The project encourages the public to compare the Virgin Atlantic flying experience with other airlines. The creative theme puts visitors within the carrier cabins of Upper Class, Premium Economy, Economy and Flying Club.
“We've always listened to what our passengers beckon for – whether it is direct aisle access, complimentary car service, private security or an onboard bar,” said Chris Rossi, senior vice president of North America at Virgin Atlantic.
“This new campaign drives home the difference between choosing to fly and choosing to fly on Virgin Atlantic. Time and time again, our passengers keep coming back because we get 'it'.”
Credits:
Project Your Airline's Either Got it or it Hasn't
Client Virgin Atlantic Airways
Creative agencies RKCR/Y&R, Y&R
Digital agency LBi
Exposure Print, online, direct marketing, events
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