Viewers' sweet tooth sends Wall's to top with 'mini' offer

The November Adwatch chart for Malaysia was largely dominated by FMCG brands, with Wall's Mini Ice-cream coming up trumps and scooping the top spot. The creative for the Wall's TVC was developed by Nitro China and adapted by McCann Erickson locally, with new footage, jingle, icons and tagline. "Wall's Mini is a product innovation that is doing well in China. It was introduced in Malaysia to capture the snacks market as well as those who might not want to consume a large ice-cream all at once," said Tony Savarimuthu, managing director, McCann Erickson. Shampoo brands Rejoice and Head & Shoulders battled for second spot and ultimately tied, both earning a recall rate of 89 per cent. Pantene, Sunsilk and two Dove shampoo products all earned recall rates of above 65 per cent. The newly-launched Pepsi Tarik entered the chart in 14th place, with a short spot on local television. The new product is an innovation by PepsiCo and is a mixture of Pepsi and coffee. While its original name is Pepsi Cino, the new name has been localised for the Malaysian market. "This product is here to stay for as long as it is well accepted by the consumers," said Corinne Ong, account director, BBDO. It is available in all outlets nationwide, even in lower trade markets. Maxis Hotlink has remained in sixth position since the last Adwatch survey in September, while McDonald's and KFC have also both made appearances with ads for new product offerings. A TVC for McDonald's McSaver deals for RM2.50 (about 40 US cents) entered the chart in eighth place and KFC's new Criss Cut Fries in at 14th place.