Darin Williams
Mar 17, 2011

Vietnam consumers continue spending despite inflation : Nielsen

VIETNAM - Darin Williams, managing director at The Nielsen Company in Vietnam, looks at consumer spending patterns in the face of inflationary pressures and surging food prices over the past year in Vietnam.

Vietnam FMCG retail sales

Last month’s TET celebration saw the usual exodus from the cities as residents boarded busses and trains to head home and spend the Lunar New Year holiday with family.  But this year, some of the red envelopes they were receiving or giving may have been a little lighter, the gifts a little more modest or fewer in number than in the recent past. Undoubtedly on the minds of many Vietnamese were the surging prices for food and...

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