Ad Nut
Jan 15, 2016

Vietnam beer brand crowdsources Tet stories; the first one may leave you needing a drink

From Vietnam: Tet campaign for Saigon Special beer (Sabeco Vietnam) by DDB Group Vietnam

Vietnam beer brand crowdsources Tet stories; the first one may leave you needing a drink

For Tet, the Vietnamese Lunar New Year celebration, Saigon Special beer is asking consumers to submit stories of their most memorable Tet moments. The campaign launched over the last week with a TVC (first video below) and a website for people to share their stories. It also includes new Tet packaging (below), as well as digital ads and social media. 

Here's the 30-second introductory TVC (Vietnamese, no subtitles):


The campaign will continue through Tet, eventually including 15 true-story videos. The first appears below (with English subtitles). Ad Nut warns that you may feel like you need a beer after hearing the harrowing tale of Mr The Minh, which involves a firefight in Cambodia, paralysis from scorpion stings and a stay in a mental institution.


Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East


Related Articles

Just Published

1 day ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

1 day ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

1 day ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

1 day ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.