Staff Reporters
Dec 15, 2010

VIDEO: Regional agency heads on 2010, outlook for 2011

ASIA-PACIFIC - Watch the movers and shakers of the advertising industry speak on how they saw 2010 and their outlook for 2011, in this BBC World News special edition of Asia Business Report from Campaign Asia-Pacific's annual regional CEO dinner hosted in Singapore on Monday.

2010 Agency Head of the Year John Zeigler
2010 Agency Head of the Year John Zeigler

Watch industry leaders including Y&R's Matt Godfrey, BBDO's Chris Thomas, Ogilvy's Tim Isaac and David Mayo, PHD's Cheuk Chiang, Mindshare's Ashutosh Srivastava, Publicis' Kevin Ramsey, Zenith's Philip Talbot, Omnicom's Tim Love and DDB's John Zeigler as they respond to the following questions about the past year and their outlook for 2011.

  • What was the one key highlight for the advertising industry in 2010?
  • Which parts of your business showed most growth in 2010?
  • From an industry wide perspective, did anything surprise you this year?
  • What’s your outlook for the regional advertising industry in 2011?
  • What are you expecting from your agency in 2011?
  • On which markets will you focus in 2011?
  • What are going to be some of the key challenges in the next year?
  • What is the one change you’d like to see in the industry next year?

Credits

Music by Iggy Pop, The Passenger
Music by My Chemical Romance, Na Na Na

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