Venetian Macau’s director of marketing communications, destination marketing, Eric Chan, is understood to have informed OMD in an email that MediaCom would immediately handle bookings based on the existing plan, which runs into next month and is worth HK$11 million (US$1.4 million).
The 40-storey Renaissance Venice-themed luxury hotel and casino is modelled on its sister casino resort The Venetian Las Vegas and opened in 2007.
The 10.5 million square foot Venetian Macau is the largest single structure in Asia and the third largest building in the world. It also boasts a 550,000 square foot casino space, the largest in the world.
A source put the media spend for Las Vegas Sands at around US$12 million, but added that the entire account was worth an estimated $20 million to $30 million.
According to a separate source, despite a good working relationship with the client, OMD terminated its work on the Venetian account due to “credit risk”.
The source explained: “As an Omnicom agency, OMD have been asked to avoid work on clients with great risk exposure. This is the case with casinos and banks that can’t get credit cover.”
Las Vegas Sands, one of the city’s biggest operators, has been hit hard by the slowdown, which had cast doubt over its financial future.
The 40-storey Renaissance Venice-themed luxury hotel and casino is modelled on its sister casino resort The Venetian Las Vegas and opened in 2007.
The 10.5 million square foot Venetian Macau is the largest single structure in Asia and the third largest building in the world. It also boasts a 550,000 square foot casino space, the largest in the world.
A source put the media spend for Las Vegas Sands at around US$12 million, but added that the entire account was worth an estimated $20 million to $30 million.
According to a separate source, despite a good working relationship with the client, OMD terminated its work on the Venetian account due to “credit risk”.
The source explained: “As an Omnicom agency, OMD have been asked to avoid work on clients with great risk exposure. This is the case with casinos and banks that can’t get credit cover.”
Las Vegas Sands, one of the city’s biggest operators, has been hit hard by the slowdown, which had cast doubt over its financial future.
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