Jun 4, 2004

Valuair sharpens niche marketing with theme offers

Budget carrier Valuair, which has cabin crew decked out in sports wear, has launched theme flights, kicking off with a women-only flight to Hong Kong.

The flight, which achieved a load factor of about 80 per cent and had been timed to coincide with a women-only event in Hong Kong, offered perks such as an extra five kilo baggage allowance. On-board activities included lucky draws with spa prizes, hand massages and talks on skin and hair care and make-up. Valuair also tied up with Maybelline, Garnier, Redken, Snails, Body Sutra, Blush, Singapore Women's Weekly and Hyatt Regency Hong Kong to fill up goodie bags for...

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