Staff Reporters
Apr 13, 2015

Valli Lakshmanan appointed to regional IPG digital role

SINGAPORE - IPG Mediabrands has appointed Valli Lakshmanan as regional managing partner of digital integration to drive digital innovation across the agency's social, programmatic, ecommerce and content practices.

Valli lakshmanan
Valli lakshmanan

In this newly created role, Lakshmanan will work with Mediabrands’ regional clients to drive digital innovation as well as lead ecommerce offering Ingenuity hub in Singapore. 

His mandate also includes developing partnerships with technology service providers that the agency hopes will take it beyond the scope of traditional buying and planning of media. 

Lakshmanan will be based out of Mediabrands’ Singapore office and report to World Markets Asia president Prashant Kumar.

"Valli's breadth of perspective and deep conviction about the future of communication and commerce were a great fit for the agency of the future we are seeking to be for our clients," Kumar said. 

Prior to joining Mediabrands, Lakshmanan was the global head of Mobext at Havas London from June 2012 to December 2013, overseeing 14 offices worldwide. He started his career working at Lowe Lintas, setting up its iFCB operations for South India. He has also held senior roles at RAPP and Havas. 

 

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