Ad Nut
Feb 16, 2016

'Valentine insurance' rescues the forgetful in New Zealand

From New Zealand: 'Valentine insurance', for Tower Insurance by Barnes, Catmur & Friends

'Valentine insurance' rescues the forgetful in New Zealand

This one-day campaign, promoted through Facebook, press, radio and an airplane banner, reached out to 'hopeless romantics'—those who were in dire straits because they'd forgotten to plan anything for their sweetheart on Valentine's Day. From the many who filed a 'claim', the company selected 12 couples to enjoy dinner at an Auckland restaurant, Meredith’s, on Sunday evening.

Ad Nut eschews Valentine's Day as a conspiracy of the florist-restaurant-candy-jewellery industrial complex and prefers to make romantic gestures 365 days a year, such as feeding the SOS (significant other squirrel) particularly tasty chestnuts. Still, Ad Nut likes this focused and engaging stunt that surely created some goodwill. Ad Nut also approves of the inclusion of one same-sex couple.


Executive Creative Director: Paul Catmur
Creative: Katyana O’Neill
Creative: Renee Warner
General Manager: Luke Farmer
Head of Production: Phil Newman
Sr Account Manager: Nicholas Gallagher
Account Executive: Hannah Stokes

Production Company: Curious
Director: Daniel Max
Prod Co Executive Producer: Matt Noonan
Prod Co Producer: Cam Logan

Client: TOWER Insurance
Head of Marketing: Greta Yardley
Marketing Manager: Suzi Goodwin
Marketing Executive: Katie Bazanova


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