Arif Durrani
Mar 10, 2010

US online ad spend to overtake all print and DM

GLOBAL - Spending on digital advertising in the US will overtake print for the first time this year, according to new figures.

digital advertising US

The report from marketing analyst, Outsell, forecasts that marketers will spend US $119.6 billion on digital strategies and $111.5 billion on print, including ads in newspapers and magazines and all direct mail.

Overall, US ad spend is expected to return to growth and increase 1.2% to $368 billion. Despite the growth of online, magazine advertising is expected to increase by 1.9% to $9.4 billion after falling 26% last year.

Chuck Richard, vice...

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