Hong Kong Science & Technology Parks has signed PR agency Upstream Asia to enhance its positioning as a base for research and development, and a hub to China.
Other PR networks thought to have been in the running for the business include Ogilvy PR, Fleishman Hillard, Hill & Knowlton, Newell and Ketchum Newscan. Upstream Asia regional chief operating officer Paul Mottram said the agency had been tasked with strategic communications, the development of a consistent brand platform and media relations.
"There are a lot of misperceptions about the corporation and its role — that it is a real estate developer and it's competing with China," Mottram said. "We need to help people understand the value that it adds."
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