David Blecken
Feb 10, 2016

Updated: Hakuhodo DY invests in Ideo to build innovative capabilities

TOKYO – Hakuhodo DY Holdings' international operating division kyu has bought a 30 per cent equity stake in Ideo, one of the world’s most respected design firms.

Ideo's recent work includes designing the headquarters of GS Shop, a Korean multichannel retailer

Hakuhodo DY did not disclose the value of its investment.

Ideo was established in Silicon Valley 25 years ago and has a total of 10 offices across the US, Europe and Asia, including Shanghai, Singapore and Tokyo. It offers consulting in a range of areas, from product, service and experience design to healthcare and education.

A statement from Hakuhodo DY said the investment is part of its plan to acquire and...

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