CHINA - Mindshare has prevailed against Dentsu Aegis Network and Starcom in a pitch for Nike's media business in the running category in China, according to multiple sources.
The pitch encompasses planning and buying for traditional and digital media, a chunk of business that is worth approximately US$20 million, according to sources.
The pitch reportedly took place several weeks ago.
A request for confirmation from Nike went unanswered, and the agencies named above declined to comment.
Update: This story was updated after initial publication when sources confirmed Mindshare has retained the business
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An Ogilvy-backed campaign’s 40-second ad features a pair of gonads — Tano and Nato — who take a pregnancy test and find out they are negative for testicular cancer.
The pitch is currently underway via the brand's Mumbai office.
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As part of the strategic partnership, the brands will experiment with Microsoft AI technology to develop and implement generative AI use cases.
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