Simon Gwynn
Jul 26, 2019

Unilever: we're 'miles ahead of the pack' on tackling ad fraud

FMCG company says it has made big strides in data-driven transformation of marketing operations as it reports a fall in sales for first half of 2019.

Magnum: Ice cream sales were down due to cooler early summer than in 2018.

Unilever’s efforts to evolve its approach to marketing have made significant progress, chief executive Alan Jope has said, as the FMCG giant reported its half-year results. 

The business last year started opening a series of data-driven digital hubs around the world, which former chief marketing officer Keith Weed said were aimed at building audiences, delivering and optimising targeted content, all under the umbrella of our strict data governance standards.

Speaking...

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