Staff Reporters
Nov 24, 2015

Unilever retains Mindshare in most markets, PHD takes Australia

ASIA-PACIFIC - Concluding one of the largest media reviews, Unilever has retained Mindshare in most markets, although Omnicom's PHD has won the business in Australia.

Unilever retains Mindshare in most markets, PHD takes Australia

The review, begun in January, ends with WPP's Mindshare retaining the media planning and buying in most global markets. In addition to retaining the accounts for the US and Europe, Mindshare picked up central and eastern Europe, which were previously held by PHD. But Australia went the other way, moving from Mindshare to PHD, Unilever has confirmed.

For the record, in Asia, Mindshare retains Indonesia, Philippines, Thailand, Malaysia, Singapore, Vietnam, India, Pakistan, Sri Lanka and Bangladesh. Meanwhile PHD retains the business in New Zealand, mainland China, Hong Kong and Taiwan.

IPG media agency Initiative has been appointed as Unilever's media agency partner for Latin America and Greece.

In January 2015, Unilever consolidated its global search account with PHD's digital marketing arm, Resolution media. 

Campaign Asia-Pacific has reached out to multiple sources including Unilever for comment on the decision, and will update this article accordingly.

 

Related Articles

Just Published

2 hours ago

‘People got up in arms’: The inside story on A&W’s ...

Who would get mad about a bear mascot wearing jeans? Turns out, a lot of people.

2 hours ago

Omnicom high-flyer Alex Hesz on holdco strategy: ...

The recently-appointed global chief strategy officer talks about “reverence” for agency brands and reveals why he pulled out of that big Dentsu job.

2 hours ago

Dentsu Creative UK appoints first business ...

Matt Lambert joins from Miroma Group.

2 hours ago

A guide to virtual production in 2023: revolutionisi...

Adland is slower on the uptake when it comes to virtual production but it can solve many production issues.