Staff Reporters
Nov 24, 2015

Unilever retains Mindshare in most markets, PHD takes Australia

ASIA-PACIFIC - Concluding one of the largest media reviews, Unilever has retained Mindshare in most markets, although Omnicom's PHD has won the business in Australia.

The review, begun in January, ends with WPP's Mindshare retaining the media planning and buying in most global markets. In addition to retaining the accounts for the US and Europe, Mindshare picked up central and eastern Europe, which were previously held by PHD. But Australia went the other way, moving from Mindshare to PHD, Unilever has confirmed.

For the record, in Asia, Mindshare retains Indonesia, Philippines, Thailand, Malaysia, Singapore, Vietnam, India,...

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