Staff Reporters
Nov 24, 2015

Unilever retains Mindshare in most markets, PHD takes Australia

ASIA-PACIFIC - Concluding one of the largest media reviews, Unilever has retained Mindshare in most markets, although Omnicom's PHD has won the business in Australia.

Unilever retains Mindshare in most markets, PHD takes Australia

The review, begun in January, ends with WPP's Mindshare retaining the media planning and buying in most global markets. In addition to retaining the accounts for the US and Europe, Mindshare picked up central and eastern Europe, which were previously held by PHD. But Australia went the other way, moving from Mindshare to PHD, Unilever has confirmed.

For the record, in Asia, Mindshare retains Indonesia, Philippines, Thailand, Malaysia, Singapore, Vietnam, India, Pakistan, Sri Lanka and Bangladesh. Meanwhile PHD retains the business in New Zealand, mainland China, Hong Kong and Taiwan.

IPG media agency Initiative has been appointed as Unilever's media agency partner for Latin America and Greece.

In January 2015, Unilever consolidated its global search account with PHD's digital marketing arm, Resolution media. 

Campaign Asia-Pacific has reached out to multiple sources including Unilever for comment on the decision, and will update this article accordingly.

 

Related Articles

Just Published

2 days ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

2 days ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

2 days ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

2 days ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.