Gideon Spanier
Dec 4, 2017

Unilever moves global comms planning to Mindshare from PHD

PHD's media-buying duties in Australia and some Asia markets is not affected by the planning shakeup.

Unilever has moved its global communications planning account to Mindshare from PHD without a review.

The consumer goods giant has been seeking to slash agency fees and the number of agencies with which it works globally.

However, a source familiar with Unilever’s thinking said it wants to have better co-ordination between global and local media planning and maintained the account switch was not a cost-cutting move.

...

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