Byravee Iyer
Aug 28, 2013

UM picks up NSW government’s media account

ASIA-PACIFIC - The New South Wales government has awarded its $70.1 million media business to IPG Mediabrands’ Universal McCann. The incumbent was MediaCom.

UM will be responsible for NSW’s public-awareness campaigns
UM will be responsible for NSW’s public-awareness campaigns

The government had called a pitch in April, which included media planning and buying for NSW Health, Roads and Maritime Services, Destination NSW and NSW Police. Campaign Asia-Pacifc could not confirm the other participants by press time.

UM will be responsible for NSW’s public-awareness campaigns and will negotiate media rates on behalf of all government departments. UM will begin work for NSW in October for a period of three years.

In March, NSW called a pitch for its creative and digital accounts as well, with the intent of cutting traditional media costs in favour of digital. This is in line with governments in Australia increasingly using digital channels to expand reach.

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