SEOUL – The streets of Seoul’s financial district are adorned with Coca Cola light sculptures atop Cheil-operated media poles in a month-long campaign by Universal McCann Korea.
22 sculptures and 44 Christmas sculptures, displayed 6 metres above the ground along the streets of Kangnam financial district, are on out-of-home media poles, which are operated by Cheil Worldwide.
The sculptures, which run from 6 December – 5 January 2011, are part of the 2010 Coke Festival OOH Korea. The media agency is Universal McCann Korea.
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