Emily Tan
Feb 12, 2016

UK programmatic agency quietly launches in three Asian markets

HONG KONG – After maintaining a low-profile existence for six years, UK-based programmatic solutions provider Addition+ is launching an ambitious expansion plan in Asia after opening offices in Beijing, Hong Kong and Singapore.

Peter Mason

Launched six years ago by founder, Peter Mason, Addition first started on the supply side, working primarily with publishers and media owners on developing content categories. Addition is now purely on the demand side.

Update Addition has reached out to state that Addition did not grow out of supply-side service provider Advanced International Media AIM, but declined to clarify the nature of Addition's relationship to either AIM or Asian Integrated Media stating...

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