Notably the U2 couple are not wearing Louis Vuitton but Edun instead. Last year LVMH acquired a 49 per cent stake in the ethical apparel line founded by Bono and Hewson in 2005. The line advocates ethical, organic and green living.
The campaign, carrying the tagline Every journey begins in Africa’, coincides with the 'Africa rising' exhibition held during Paris Fashion Week. Bono and Hewson will be donating their appearance fees for the campaign to the wide network of organisations...
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