Staff Reporters
Sep 6, 2010

U2's Bono and wife Ali Hewson to star in Louis Vuitton 'Core values' campaign

World renowned U2 frontman Bono and his wife Ali Hewson is the next celebrities to appear in Louis Vuitton's star studded 'Core values' campaign launching on 13 September.

Notably the U2 couple are not wearing Louis Vuitton but Edun instead. Last year LVMH acquired a 49 per cent stake in the ethical apparel line founded by Bono and Hewson in 2005. The line advocates ethical, organic and green living.

The campaign, carrying the tagline Every journey begins in Africa’, coincides with the 'Africa rising' exhibition held during Paris Fashion Week. Bono and Hewson will be donating their appearance fees for the campaign to the wide network of organisations...

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