Staff Reporters
Jun 13, 2019

Two APAC winners in Warc effective content strategy awards

I&SBBDO Group / KOO-KI of Japan wins gold and MullenLowe Indonesia takes a bronze.

Two APAC winners in Warc effective content strategy awards

Warc has announced the winners in the last of its WARC Awards 2019 sections, the Effective Content Strategy awards. 

Work from APAC won two of the 14 overall awards: one for I&SBBDO Group and KOO-KI for work on behalf of Hiroshma Tourism and one for MullenLowe Indonesia for work on behalf of Google.

These results join the earlier announcements of the winners for Effective Innovation, Effective Social Strategy and Effective Use of Brand Purpose. The Grand Prix and Special Awards winners across the four categories share a $40,000 prize fund.

The campaign for Hiroshima Tourism, which set out to raise awareness and increase consumption of local oysters, hinged on a widespread inability to write the word oyster in kanji. A school workbook was dedicated to oysters, branded content that not only aided children in writing the word in kanji but also in learning about the food and influencing parents. The work was picked up by hundreds of media outlets.

Grand Prix:

  • The Trash Isles · Plastic Oceans International · AMV BBDO · United Kingdom + Best Multiplatform Award

Gold:

  • University Pride · Nescafé · Nestlé · FP7/CAI, Part of McCann Worldgroup · Egypt
  • Oyster Kanji Dictation Workbook · Hiroshima Tourism · Hiroshima Prefecture · I&SBBDO Group, KOO-KI · Japan + Smart Spender Award
  • The Hashtagging Grandpa · Orange Tunisia · FP7 McCann Tunis · Tunisia
  • K.I.T. · Whiskas · Mars Inc · AMV BBDO · Germany, Russian Federation, United Kingdom, Canada + Long-Term Idea Award

Silver:

  • Millions of Followers · The Terry Fox Run · The Terry Fox Foundation · Grip Limited · Canada
  • Uniquely Phenomenal · Belgium · SPF Chancellery of the Prime Minister · Ogilvy SocialLab · Europe
  • Slow Face · Connect · TBWA\RAAD · Lebanon
  • Make Small Victories · Byblos Bank · FP7 McCann Beirut · Lebanon

Bronze:

  • The Data Shaman · YouTube Go · Google · MullenLowe Indonesia · Indonesia
  • Pay for what you use · Jawwy · FP7 McCann Dubai, FP7 McCann Riyadh · Saudi Arabia
  • How real people furnish their own real homes · Dunelm · Dunelm Group PLC · MullenLowe London, Goodstuff · United Kingdom
  • Coffee Corners · Nescafé Dolce Gusto · Nestlé · Wunderman Dubai · Middle East & North Africa
  • Never Take the Jersey Off · Coca-Cola · The Coca-Cola Company · FP7/CAI, Part of McCann Worldgroup, Good People · Egypt

 

Related Articles

Just Published

6 hours ago

Move and win roundup: Week of August 3, 2020

Mediamath, Drizzlin Media, Danone-AQUA, Ogilvy, Cars24, Australian Sports Club, SportsFive, Taiwan Creative Content Agency, Catchplay and Screenworks Asia kick-off our weekly move and wins roundup.

7 hours ago

Manulife's former Asia-based CMO moves stateside to ...

Francesco Lagutaine has relocated to Buffalo, NY after more than a decade in Asia, across Hong Kong and Singapore.

7 hours ago

Microsoft deal to buy TikTok in US would include ...

A 'quickly moving' deal aims to address security concerns from governments in these markets over user information and privacy.

9 hours ago

Hong Kong consumers' preferences mostly steady in ...

ASIA's TOP 1000 BRANDS: Maxim's and Standard Chartered made the biggest moves in Hong Kong's top 100 brands, while social-media apps took on increasing importance.