Twitter's China MD quits

Kathy Chen announced her departure in a series of tweets on New Year's Eve.

Twitter's China MD quits

HONG KONG - Kathy Chen, Twitter's managing director for Greater China, has left her position, according to a series of tweets she posted on New Year's Eve.

She wrote that it was the right time for her to leave the company since the Twitter APAC team has been working directly with Chinese advertisers. "We have grown our Greater China advertiser base nearly 400 percent over the past two years and we thank all of them for their support," she said.

Twitter connects Chinese advertisers to a global audience although it is blocked in mainland China. Chen added that the Hong Kong office would remain open for the time being.

Chen joined Twitter in April last year from Microsoft. Her departure is part of a high-profile Twitter exodus including Shailesh Rao, former VP for APAC, Latin America and emerging markets; Rishi Jaitly, former VP for media in Asia-Pacific; and Parminder Singh, former MD for India, Southeast Asia and MENA.

Related Articles

Just Published

5 hours ago

Dior's localisation strategy in China pays dividends

Through its efforts to localise in China, the Christian Dior group recorded $21.6 billion in revenue during the first half of 2020, with 12% organic growth.

5 hours ago

It's time to stand up to bad behaviour

We should nurture a workplace culture where people can call out inappropriate actions with the aim that everyone feels that they belong and can therefore fulfil their potential

5 hours ago

Audi Q2 takes users on a drive through Instagram filter

The idea has been conceptualised by BBH India

5 hours ago

DDB Mudra Group's CEO on the secrets of their new ...

Aditya Kanthy explains the agency's approach to new business wins, the opportunity 2020 provides for diversity, and more.