Twitter's China MD quits

Kathy Chen announced her departure in a series of tweets on New Year's Eve.

Twitter's China MD quits

HONG KONG - Kathy Chen, Twitter's managing director for Greater China, has left her position, according to a series of tweets she posted on New Year's Eve.

She wrote that it was the right time for her to leave the company since the Twitter APAC team has been working directly with Chinese advertisers. "We have grown our Greater China advertiser base nearly 400 percent over the past two years and we thank all of them for their support," she said.

Twitter connects Chinese advertisers to a global audience although it is blocked in mainland China. Chen added that the Hong Kong office would remain open for the time being.

Chen joined Twitter in April last year from Microsoft. Her departure is part of a high-profile Twitter exodus including Shailesh Rao, former VP for APAC, Latin America and emerging markets; Rishi Jaitly, former VP for media in Asia-Pacific; and Parminder Singh, former MD for India, Southeast Asia and MENA.

Related Articles

Just Published

31 minutes ago

R/GA drives launch of new ComfortDelGro app, Zig

During the pandemic, the IPG-owned shop rapidly built what it calls a new online city concierge service for the Singapore transport company.

2 hours ago

Event Marketing Awards shortlist released

See the agencies and campaigns set to compete to win in the fifth edition of the EMAs. The winners will be announced March 30.

2 hours ago

WPP's Mark Read and WBA's Aron Radelet: Behind the ...

The CEO of the world’s largest marketing services holding company and CCO of the world’s largest pharmacy unpick one of last year’s biggest pitches.

2 hours ago

Fearless Girl shatters glass ceiling beyond the ...

State Street Global Advisors celebrates International Women’s Day with a revamped art installation for the famous ‘Fearless Girl.’