Trump shock puts politically engaged marketers in introspective mood

Marketers on each side of the Atlantic have reacted in different ways to Donald Trump and the Republican Party winning power in the US.

Wendy Clark, who took a sabbatical from her position as president of sparkling brands and strategic marketing at Coca-Cola to work on Hillary Clinton’s campaign in 2015, is probably pretty distraught at the result.

But the current president and CEO of DDB North America has kept her feelings to herself, other than publishing this tweet as Clinton’s defeat began to look inevitable

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