“The market is witnessing a shift from traditional to digital media, which is why there is a need for a training programme that explores the strategic role of digital in any business and to help realise client objectives,” said president and managing partner of Tribal DDB Asia Pacific Amanda King (pictured). “Insight, data, metrics, analytics and optimisation are the backbone of any business strategy and will continue to drive our business in the future. It is key for our people to be fully-versed in these practices to ensure they deliver innovative results for our clients.”
Tribal DDB Asia Pacific launches digital training programme
SHANGHAI - Tribal DDB Asia Pacific will launch a digital training programme to delve into platforms, technology and applications that will be practiced throughout Tribal DDB in Asia-Pacific.
“The market is witnessing a shift from traditional to digital media, which is why there is a need for a training programme that explores the strategic role of digital in any business and to help realise client objectives,” said president and managing partner of Tribal DDB Asia Pacific Amanda King (pictured). “Insight, data, metrics, analytics and optimisation are the backbone of any business strategy and will continue to drive our business in the future. It is key for our people to be fully-versed in these practices to ensure they deliver innovative results for our clients.”
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