Mike Fromowitz
Jul 1, 2012

Trends in advertising [more random thoughts from Cannes]

Clients are expecting us to be more globally focused, more innovative and more technologically savvy than ever before. They realize the solutions to their problems are not necessarily going to be ...

Trends in advertising [more random thoughts from Cannes]

Clients are expecting us to be more globally focused, more innovative and more technologically savvy than ever before. They realize the solutions to their problems are not necessarily going to be coming from the same places they did last year. And they need partners with the expertise who can help them navigate through an unknown future and the desire to help them manage the increasingly complex teams needed to do so. -Damon Collins, Joint London

Many Fortune 100 companies know that their future growth is coming from Asia and this is driving the need for global scale and clients are increasingly looking for a digital agency that can handle global accounts. That’s a big change from even only 2 years ago. -Wayne Arnold, Profero

The 30 second spot still rules and attracts the big budgets, but the center of their customers’ lives is no longer the living room couch. -Freddie Laker, SapientNitro

The market uncertainties are strongly influenced by the younger generations (Generation Y and the upcoming Generation Z) that are changing standard consumption habits. They are born digital, with a digital brain. They are creating a new language via technology, and if you don´t speak the same language, you are out. They are in search of new experiences, and they want to take action. They are not as passive as the previous generations. -Guido Rosales, Coca-Cola LA

One of the biggest changes we’re seeing in the online advertising industry is an increased focus on data and analysis. Marketers are hungry for information about what their audiences do online and how they’re responding to ads.  At the same time, in order to be meaningful, that data needs to be combined with insights so marketers understand how to activate on the findings. -Lauren Weinberg, Yahoo!

The channels in which we communicate with each other have proliferated at unprecedented speeds. We’re connecting across nearly infinite platforms and in novel, unexpected ways. As this massive transformation continues, brands and agencies follow suit. -Mark Tutssel, Leo Burnett

We continue to make exponential leaps in the ways we can multiply a single gesture – tweeting onto Facebook pages, interacting quickly with any and all posts, putting Flash behind us.  Every year, we do five times as much as we did in the previous one. -Jeff Goodby, GSP

The future of advertising and marketing will be increasingly fast-paced and competitive, but as brands search for new ways to communicate with consumers, the future will also see great opportunity for collaborative partnerships. -David Lang, Mindshare Entertainment

Mike Fromowitz

OCTANE

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