Bruno Fiorentini, Jr.
Feb 20, 2013

Transparency the key to respecting consumer digital privacy

With big data comes great responsibility, according to Bruno Fiorentini, Jr., general manager of Asia-Pacific and India at Microsoft Advertising.

The proliferation of devices and access to digital services has led to an explosion in the amount of data available to businesses. While with big data comes big opportunity, industry leaders must maintain open dialogue about the responsible use of consumer data to ensure we do not lose trust from the very people we are trying to reach.

Data privacy is a priority issue for digital marketers. The European Parliament recently introduced a new measure...

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