Daniel Langer
Apr 8, 2019

Traditional marketing no longer works in China

Here’s what does.

During the Sotheby’s Jing Daily Future of Luxury Conference in Hong Kong, I witnessed one of the most interesting moments of my entire business life. I asked the audience, made up mostly of managers working in Hong Kong and China including senior executives of Louis Vuitton and Tencent, during my panel on AI-powered luxury management three simple questions. The first Who in the audience is responsible for brands, either as CEO, CMO, or senior...

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