Jenny Chan 陳詠欣
Mar 20, 2015

Trading places in Greater China: Mercado, Crandall, Chu, Yim, Cheung, Dingle

Keeping up with who is where doing what in the fast-changing markets of China, Hong Kong and Taiwan is an ongoing challenge. Here is a roundup of this week's major people moves in advertising, marketing, media and digital.

Paolo Mercado has relocated to the Philippines
Paolo Mercado has relocated to the Philippines

Paolo Mercado (pictured) has moved to The Philippines after working for almost four years in the mainland as Nestlé's head of marketing and consumer communication for the Greater China region. He is now SVP of communication and marketing services at Nestlé Philippines.

Sarah Chu has been promoted to head of marketing at Ecco China. Her previous title at the Danish shoe brand was senior marketing manager. Chu relocated to Shanghai from Amsterdam in November 2013, where she was regional marketing coordinator for EMEA for more than a year.

Former Intel marketer Peter Dingle has moved to startup-incubator Nest, where he will work to gain traction with brands in Asia on behalf of startups. Dingle told us Intel was looking to connect with entrepreneurs in a more meaningful way, but faced challenges outside the PC space.

Kenshoo has hired one of Google HK's early employees Stella Cheung. She was formerly head of sales for Hong Kong from September 2005 to November 2013. Cheung has been appointed regional sales director for the marketing software firm across China and Southeast Asia.

Kelvin Yim was one of 104 applicants to be Fetch's general manager to run the mobile marketing agency's newly-opened office in Hong Kong. Prior to getting the job he managed performance and search marketing campaigns at IPG Mediabrands for nearly seven years.

Greg Crandall was formerly the publisher behind titles of HK Magazine Media Group, under ownership of the South China Morning Post. His new role at Edipresse Media Asia will see him manage magazines including Hong Kong Tatler and Macau Tatler.

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