Jenny Chan 陳詠欣
Jul 10, 2015

Trading places in Greater China: Goh, Marinus, Besson, King, Zhang, Ou, Traazil, Liu and more

Here is a roundup of this week's major people moves in advertising, marketing, media and digital in Greater China. Please let us know if we missed anyone.

Jayne Goh
Jayne Goh

Jayne Goh 吴笠绮 (pictured) has moved to the hospitality industry from the online travel sector. Currently at Hilton, she is the director of marketing for Greater China and Mongolia. This is a jump from her past role as senior manager of brand marketing for's international business unit at the headquarters in Shanghai, where she supported local teams in Korea and Hong Kong.

TBWA has drafted two key talents from Paris and Belgium to Asia Pacific for the McDonald’s account. Joining TBWA in Shanghai as APMEA vice president is Franck BessonBesson was formerly the global brand leader for the same client based in TBWA Paris. Frank Marinus also joined TBWA Hakuhodo as creative director in Tokyo working on the brand. Marinus formerly led European creative work for McDonald’s at TBWA Belgium.

BBDO has promoted Jason King to general manager of BBDO Hong Kong. He relocated from Shanghai where he was most recently business development director for Greater China operations. King started his BBDO career in 2008 in Singapore before moving with the agency to China in 2010.

Oni Zhang has been promoted to associate planning director, from planning manager, at Grey Group Greater China. His planning experience includes branding, positioning, communication and marketing strategy for J&J, KFC, Kate Spade, Acer, Dianping, TE Connectivity, Continental Tires and Exxon Mobil.

Benjamin Ou, former director of Chinese government affairs at United Technologies Corporation (UTC), rejoined APCO Worldwide as senior counselor in China. Before UTC, Ou spent 12 years at APCO since 1999 in various roles including investment and government relations.

IPG Mediabrands Hong Kong appointed Jonathan Liu as the head of performance marketing. Liu will also serve as the regional head of Reprise, Mediabrands’ search marketing specialist agency. He was the former head of performance media and analytics at [email protected] Hong Kong.

Sam Holt has relocated to Chicago to become vice president of global client solutions at Performics Worldwide. Previously at Performics China, he held the VP role for almost three years since October 2012. His nickname at the agency was Sam "Paceman" Holt.

DDB Hong Kong has brought in six new hires: creative directors Wilson Ang and Timothy Li, group creative director Poon Yiu Tong (O’Poon), group account directors Debby Lai and Justin Foo, and senior planner Adrian T’so. They report to general manager Irene Tsui.

After spending less than one year at BlueFocus Communication Group in charge of new business development and client servicing, Unique Yang has returned to Wunderman's Agenda in Guangzhou to be business director. His last position at the agency before BlueFocus was associate media director from November 2013 to July 2014.

Eric Lin has been promoted to marketing director of six haircare brands for Hong Kong and Taiwan at Procter & Gamble. Prior to this, he was head of media and digital covering the same markets for 14 FMCG brands under P&G for more than two years.

HTC’s digital and social media lead for the South Asian region has left to re-enter the agency world. Leon Traazil took up the role of regional account director at JWT based in Hong Kong to handle accounts including Nikon. Traazil had stints at agencies such as Tribal DDB (now Tribal), Saatchi & Saatchi, Arc Worldwide and Wunderman before HTC.

Cecil Chua is now general manager of DigitasLBi China. Chua was CRM business director at Wunderman China since April 2014 for more than a year. He has had thirteen years of marketing and advertising experience, of which the past five were spent managing automotive accounts at BBDO Proximity (Mercedes-Benz China) and SapientNitro (Volvo China).


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