Jenny Chan 陳詠欣
Apr 10, 2015

Trading places in Greater China: Annen, Chen, Tian, Chow, McCaughan, Liu, Wang, Cheng

Keeping up with who is where doing what in the fast-changing markets of China, Hong Kong and Taiwan is an ongoing challenge. Here is a roundup of this week's major people moves in advertising, marketing, media and digital.

Christopher Annen
Christopher Annen

Leo Burnett China has tasked Christopher Annen (pictured) to lead creative for McDonald’s. Annen relocated to Shanghai from Chicago, where he was part of the creative team for the same client. He brings with him a wealth of experience in retail design and shopper marketing.

Annen’s announcement comes on the back of the agency’s appointment last week of Sharon Chen as chief strategy officer—a newly-created role based out of Shanghai to instill Leo Burnett's "humankind planning culture". She was most recently chief creative strategist at Saatchi & Saatchi China.
Castro Tian has left the position FCB newly created for him in Sep 2014. Formerly national new business director, he is now managing director at McCann Worldgroup Shanghai. In his career to-date, he has held various account management roles with Leo Burnett, DDB and Ogilvy & Mather.
In the meantime, Tian's predecessor Carter Chow has been elevated to chief marketing officer of McCann Worldgroup across Greater China, in addition to his responsibilities as regional business lead for Cigna and State Street.
Most recently McCann's MD in Hong Kong, where he was responsible for overall liason management and multinational accounts, Dave McCaughan has initiated Bibliosexual, which he insists is not a consultancy, but "a source of advice from someone who understands the relationship between form and content". He also continues his passion for the history of men's underwear and the role of toilets as "socially defining media".
Starcom MediaVest China's "Prince Of Search" Ruud Liu has moved to MediaCom to be general manager of search and ecommerce, still based in Shanghai. On board in March, he has started working on nationwide SEM/SEO planning as well as performance-based media campaigns.
Tess Wang has joined Grey Group Shanghai to lead GSK, Uni-President and Finnair as the agency's senior business director. Wang replaced Szeman Cheng, formerly group business director, who moved back to Hong Kong with his family after working in China for 12 years.

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