Leo Burnett China has tasked Christopher Annen (pictured) to lead creative for McDonald’s. Annen relocated to Shanghai from Chicago, where he was part of the creative team for the same client. He brings with him a wealth of experience in retail design and shopper marketing.
Trading places in Greater China: Annen, Chen, Tian, Chow, McCaughan, Liu, Wang, Cheng
Keeping up with who is where doing what in the fast-changing markets of China, Hong Kong and Taiwan is an ongoing challenge. Here is a roundup of this week's major people moves in advertising, marketing, media and digital.
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