Zahra Kamaruddin
Aug 9, 2011

Trace Sports HD to take on Asia

Hong Kong - Trace Sports HD has made its debut in Asia, launching in Hong Kong on 1 August. LIghtning International is handling marketing for the channel.

The channel provides up close, factual and life-style entertainment content related to sport celebrities, aiming to intrigue viewers with its behind-the-scenes access giving viewers insights to the personalities and the personal lives of various sport celebrities.

The channel has been made available in HD across the Asia Pacific region and broadcasts in English with subtitles in Mandarin and Korean.It has also been made available to cable, DTH, broadband and mobile platforms across Asia and...

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