Tourism New Zealand has signed an MoU with Tencent Holdings Limited to support the growth of Chinese travellers in New Zealand. The partnership will strengthen Tencent’s integrated marketing outreach in mainland China and deepens Tourism New Zealand’s understanding of Chinese tourists through Tencent Social Solution, which includes WeChat advertisements and WeChat Mini Programs.
Using the company’s expertise in Chinese consumer engagement, Tencent will provide user insights for Tourism New Zealand to widen their grasp of Chinese visitors’ consumption habits and preferences, which will serve as a basis for them to develop more impactful marketing strategies.
Chinese travellers can access the newly launched Mini Program by Tourism New Zealand to get the latest travel information about the country, such as travel tips, visa policy, flight and hotel information, local transportation and weather updates.
China is New Zealand’s second-biggest international visitor market (after Australia), and biggest in terms of tourist spend.