Jenny Chan 陳詠欣
Mar 18, 2015

Tourism Australia calls digital pitch in China

SHANGHAI - Tourism Australia (TA) is seeking the services of a new digital agency in China in a pitch that will close on 7 April.

Work by incumbent digital agency Deep Focus
Work by incumbent digital agency Deep Focus

The pitch, called on 13 March, seeks a digital agency in China that is "deeply experienced in delivering large-scale responsive websites including support and hosting capabilities through to creative development of online, mobile and social-media campaigns that reach, engage and target Chinese consumers with the idea of an Australian holiday".

TA's other requirements include analytics reporting and tracking, account management and servicing as well as digital-communication strategy.

The proposed contract term is two years, with an option to extend for a further year.

Incumbent agency Deep Focus created the Australian tourism board's first China-specific website to help the organisation tap into its biggest inbound travel market.

The agency's most recent work leveraged the AFC Asian Cup this January to promote tourism in Australia via a mobile raffle as an interactive mechanism to disseminate information about the destination.

TA aims for the China market to contribute tourism expenditure of AU$7 billion to $9 billion (US$5.33 billion to $6.87 billion) annually by 2020, up from AU$3.26 billion (US$2.48 billion) in 2010.

 

Related Articles

Just Published

2 hours ago

10 things agencies can do to end long hours

The long hours culture is created by things that are both in and out of an agency’s control. Here are some suggestions of what they can change.

2 hours ago

Five of the best ads from Campaign's Global ...

From Uber Eats to the New Zealand election, here is the work that puts Special Group at the top of the game.

3 hours ago

DDB reveals global 'Unexpected Works' repositioning

The global network revealed the new positioning on a billboard in a sheep farm in New Zealand.

3 hours ago

Cannes Lions 2021: Microsoft wins Creative Marketer ...

Award is given annually to an advertiser with a body of creative and Lion-winning work over a sustained period of time