Ranjani Raghupathi
Oct 1, 2015

Top 5 engaging social posts: Travel and tourism edition

See how Uber, Kayak and others in the travel and tourism industry engaged their digital communities in the past week, in this latest edition of Engagement Meter, compiled by Unmetric.


Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the travel and tourism sector in the period of 21 through 27 September.

1. ClearTrip India
Engagement Score – 1,000

As part of its #KuchHatke campaign, the travel planner asked followers to share their favourite activity to get a chance to win activities worth over Rs10,000. The tweet was retweeted over 200 times and favourited over 60 times. The hashtag itself has been used close to 6,000 times by the Twitter universe.

2. GrabTaxi Indonesia
Engagement Score – 1,000

Grab Taxi in Indonesia gave customers the opportunity to rent a GrabBike with an exclusive promo offer. This post that describes the promotion in the local language with an accompanying image received over 3,000 likes.

Hi Grabbers!Buat kamu yang mau bepergian hari ini, mending nge-bike aja, tinggal masukkin kode promo NGEBIKEAJA dan...

Posted by GrabTaxi on Sunday, 20 September 2015

3. Kayak Hong Kong
Engagement Score – 1,000

Kayak intrigued fans by offering a new stress-free way of traveling. Though the post is brief, the link description clearly announces the contest and is compelling to encourage clicks.

What stresses you most about travel? We’re offering a trip for your insight!

Posted by KAYAK on Thursday, 24 September 2015

4. Skyscanner Singapore
Engagement Score – 999

This simple post from Skyscanner Singapore asked fans to share their hiking experiences. The combination of the stunning picture and the invitation to contribute brought in over 1,900 likes.

Breathtaking view of a trek in Patagonia. Share with us some of your best hiking experiences!

Posted by Skyscanner on Monday, 21 September 2015

5. Uber India
Engagement Score – 605

Uber spoke about a new carpooling feature and excited its audience. The post received over 200 likes and 50 shares. This was the post that performed best for the brand in the week.

Announcing #uberPOOL: share the ride, split the cost! A smarter way to move, arriving soon: http://t.uber.com/POOLBlr

Posted by Uber on Monday, 21 September 2015


About the author

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.




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