Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 14 through 20 September.
1. Idea India
Engagement Score - 1,000
In a country obsessed with cricket, even mentioning the sport when there is no match on will garner high engagement. The ‘blast from the past’ photo that Idea mobile posted got a whopping 212,000 likes. This was the most engaging and most liked post in the industry in Asia.
#OnThisDay in 2007, Yuvraj Singh became the first batsman to hit 6 sixes in 1 over in the Twenty20 format. Do you remember this exciting over that created history?(Image source: cricpix.blogspot.com)
Posted by Idea on Saturday, 19 September 2015
2. Qualcomm Indonesia
Engagement Score – 1,000
The future is here, or at least that’s what Qualcomm’s post makes us think. With intriguing text and a link, it’s no surprise that this post received over 15,000 likes.
Yuk isi baterai mobil kamu seperti smartphone. Menarik kan? http://spr.ly/6184BGP66
Posted by Qualcomm on Monday, 14 September 2015
3. Uninor India
Engagement Score – 1,000
Winning free goodies and a top-notch cell phone is a great tactic to persuade fans to participate in a brand’s campaign. To make the already exciting contest more relatable, Uninor challenged fans to share a video saying the campaign name with their mouth full. This got over 44,000 likes and 1,100 comments. (The post has since been removed.)
4. Tune Talk Malaysia
Engagement Score – 980
Holiday greetings are a big engagement magnet on social media. Tune Talk made this simple greeting for Malaysia day, and received over 150 retweets and 40 favorites.
We may have our differences, but we share the same tune. Selamat Hari Malaysia, fellow Malaysians! #HariMalaysia pic.twitter.com/88BbvlMdXf
— Tune Talk (@TuneTalk) September 16, 2015
5. Maxis Malaysia
Engagement Score – 939
Maxis Malaysia excited fans by talking about the new One Plus phone. The image on Instagram received over 40 favorites.
Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.