Ranjani Raghupathi
Sep 25, 2015

Top 5 engaging campaigns: Telecom providers use tech, cricket, silliness

Here is how brands in telecom and digital services engaged their digital communities in the past week, from talking about cricket to asking fans to talk with their mouths full.


Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 14 through 20 September.

1. Idea India
Engagement Score - 1,000

In a country obsessed with cricket, even mentioning the sport when there is no match on will garner high engagement. The ‘blast from the past’ photo that Idea mobile posted got a whopping 212,000 likes. This was the most engaging and most liked post in the industry in Asia.

#OnThisDay in 2007, Yuvraj Singh became the first batsman to hit 6 sixes in 1 over in the Twenty20 format. Do you remember this exciting over that created history?(Image source: cricpix.blogspot.com)

Posted by Idea on Saturday, 19 September 2015

2. Qualcomm Indonesia
Engagement Score – 1,000

The future is here, or at least that’s what Qualcomm’s post makes us think. With intriguing text and a link, it’s no surprise that this post received over 15,000 likes.

Yuk isi baterai mobil kamu seperti smartphone. Menarik kan? http://spr.ly/6184BGP66

Posted by Qualcomm on Monday, 14 September 2015

3. Uninor India
Engagement Score – 1,000

Winning free goodies and a top-notch cell phone is a great tactic to persuade fans to participate in a brand’s campaign. To make the already exciting contest more relatable, Uninor challenged fans to share a video saying the campaign name with their mouth full. This got over 44,000 likes and 1,100 comments. (The post has since been removed.)

4. Tune Talk Malaysia
Engagement Score – 980

Holiday greetings are a big engagement magnet on social media. Tune Talk made this simple greeting for Malaysia day, and received over 150 retweets and 40 favorites.

5. Maxis Malaysia
Engagement Score – 939

Maxis Malaysia excited fans by talking about the new One Plus phone. The image on Instagram received over 40 favorites.


About the author

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.




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