Ranjani Raghupathi
Sep 16, 2015

Top 5 engaging campaigns: Ikea scores with low-tech pencil

Engagement Meter: Find out how Ikea, Bigbasket and other chain retailers engaged their communities to make it into this week's list, curated by Unmetric.

Top 5 engaging campaigns: Ikea scores with low-tech pencil

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best campaigns from bog retailers in the period of 7 through 13 September.

1. Quikr India
Engagement Score - 1,000

Quikr invited fans to share puns with the hashtag #PunnyCars. Whether it’s the invitation to contribute or the image with the brand’s ambassador or the joke itself, it resonated really well the readers. The post has over 56,000 Likes.

We find this funny. Do You? Share your car puns using #PunnyCars #QuikrCars

Posted by Quikr on Wednesday, 9 September 2015

2. Ikea Singapore
Engagement Score – 1,000

Apple fans had an exciting week with the unveiling of the newest iPhones. Apple also released a $99 stylus called the Pencil. Ikea playfully mocked the product in this simple Facebook post. Fans appreciated the humor and the post received over 6,000 Likes and a whopping 3,000 Shares.

The IKEA Pencil for everyone.

Posted by IKEA Singapore on Thursday, 10 September 2015

3. Bigbasket India
Engagement Score – 1,000

Celebrity endorsements from Bollywood and cricket stars are highly coveted by brands in India. Bigbasket teamed up with Bollywood superstar Shah Rukh Khan to create the brand's first TVC. The post on Facebook has over 1,000 Likes and a few hundred shares. Leveraging the star’s presence on social media to promote the TVC is sure to give the online grocer a huge boost.

bigbasket's new television ad starring Shah Rukh Khan.

Posted by Bigbasket on Tuesday, 8 September 2015

4. Decathlon India
Engagement Score – 1,000

As part of its #RunWIthKalenji campaign, Decathlon ran a Twitter quiz for followers. The brand used the hashtag a little over a100 times while the followers participated and used it over 1,200 times.

5. OLX India
Engagement Score – 914

This video almost brought tears to my eyes. Rolling up emotions such as nostalgia, longing and fulfillment, the video tells the story of how an octogenarian woman was able to reunite with her childhood. The lovely concept and subtle brand plug-in is a marketing win, according to me. Even the engagement numbers are in agreement given the brand received over 29,000 Likes and 2,800 Shares on this post.

Watch how an old LP record rekindles a 68-year-old memory! #TimelessStories #Daastaan

Posted by OLX India on Monday, 7 September 2015


About the author

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.



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