In association with Nielsen, Campaign’s Top 1000 ranking measures consumer attitudes across the region. It is possibly the best yardstick for a brand to follow its yearly performance (and you can do that too with over 10 years of data on our interactive comparisons page). What do all the ads, hashtags and activations add up to? See which brands built the strongest reputations in 12 Asian nations and which local brands in each country have developed followings as potent as their global peers. The results are on our Country Rankings page.
On 2 September we’ll hold an event in Singapore to celebrate and showcase the results. We’ve invited marketers from leading brands to an exclusive breakfast briefing where expert speakers will delve into key trends from the full report.
The final market release, for China, comes on 11 September. We’ll hold a second breakfast briefing in Shanghai to look at the country’s specific results as well as offer insight to wider trends that influence consumers inside and outside the country and explore how top brands can stay on top. Please contact Georgia Proctor for more information if you like to attend either event.
Building a reputation that stays top of mind is one of the greatest business challenges. It’s a combination of art, science and, to a much greater degree today, technology. Getting the combination right demands a balance of consumer understanding, well-planned product development, creative communication and consistent, targeted messaging. But even then there’s a wealth of competition to capture attention. There’s certainly no perfect formula but the brand ranking can help marketers and agencies gauge weather or not their strategy is working or if its time to make some changes.