Jason Wincuinas
Sep 1, 2014

Top 1000 Brands country rankings released

HONG KONG – Throughout the summer, Campaign has been charting, reporting and analysing Asia’s Top 1000 Brands. In June we released the region-wide study and each month we’ve drilled down to individual markets with insights and commentary from country-specific experts. For September we’ve opened the gates on eight more markets.

Top 1000 Brands country rankings released

In association with Nielsen, Campaign’s Top 1000 ranking measures consumer attitudes across the region. It is possibly the best yardstick for a brand to follow its yearly performance (and you can do that too with over 10 years of data on our interactive comparisons page). What do all the ads, hashtags and activations add up to? See which brands built the strongest reputations in 12 Asian nations and which local brands in each country have developed followings as potent as their global peers. The results are on our Country Rankings page.

On 2 September we’ll hold an event in Singapore to celebrate and showcase the results. We’ve invited marketers from leading brands to an exclusive breakfast briefing where expert speakers will delve into key trends from the full report.

The final market release, for China, comes on 11 September. We’ll hold a second breakfast briefing in Shanghai to look at the country’s specific results as well as offer insight to wider trends that influence consumers inside and outside the country and explore how top brands can stay on top. Please contact Georgia Proctor for more information if you like to attend either event.

Building a reputation that stays top of mind is one of the greatest business challenges. It’s a combination of art, science and, to a much greater degree today, technology.  Getting the combination right demands a balance of consumer understanding, well-planned product development, creative communication and consistent, targeted messaging. But even then there’s a wealth of competition to capture attention. There’s certainly no perfect formula but the brand ranking can help marketers and agencies gauge weather or not their strategy is working or if its time to make some changes.

Related Articles

Just Published

6 hours ago

Deliveroo reviews global ad account after shift in ...

Thea Rogers has taken over from Inés Ures to lead marketing.

7 hours ago

David Henderson is WPP's first global corporate ...

Former partner with Finsbury Glover Hering tasked with establishing a new global unit for this function.

13 hours ago

Hyundai Motor, UNDP sign sustainability pact

Korean carmaker pledges to strengthen its commitment to sustainable mobility and engage with millennial and Gen Z innovators.

17 hours ago

TikTok appoints 'Safety Advisory Council' in APAC

Council to provide recommendations to TikTok on content-moderation policies and how to address issues such as misinformation and minor safety within Asia-Pacific.