Jun 2, 2015

Top 1000 2015: The shifting sands of specific sectors

High-profile sectors see brands constantly battling for supremacy. We asked some keen observers to highlight key struggles and lessons.

High-profile sectors see brands constantly battling for supremacy. We asked some keen observers to highlight key struggles and lessons.

Sportswear

Andy Jackson, brand director, FourFourTwo

In the football-mad Asian market over the last 12 months, Nike and Adidas have played out an entertaining, end-to-end 3-3 draw. Looking back to the 2014 World Cup in Brazil, Nike owned the build-up, but Adidas won the in-tournament marketing battles with...

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