Top 10 digital brands in six markets across Asia

China

KFC once again emerges as China's top digital brand while Nokia and China Mobile grow in stature.

1. KFC
2. Nokia
3. China Mobile
4. McDonald's
5. Coca-Cola
6. Nestle
7. Alibaba
8. Pepsi
9. Nike
10. Samsung

Hong Kong

McDonald's came out on top as local brands stepped up their activity in Hong Kong's digital space.

1. McDonald's
2. Disney
3. HSBC
4. Octopus
5. Nike
6. Coca-Cola
7. Ocean Park
8. MTR Corp
9. Cathay Pacific
10. Pizza Hut

Malaysia

AirAsia retains its place at the top in a surprisingly engaged market with high digital awareness.

1. AirAsia
2. Nokia
3. KFC
4. McDonald's
5. Maxis Communications
6. Nike
7. DiGi
8. Sony
9. Celcom
10. Coca-Cola

Singapore

Local brands stand strong, with SingTel still on top and StarHub overtaking Nokia for second place.

1. SingTel
2. StarHub
3. Nokia
4. Singapore Airlines
5. McDonald's
6. DBS
7. M1
8. Nike
9. Coca-Cola
10. Citibank

Taiwan

7-Elevan continues to flex its digital muscle, but advertisers face a credibility challenge online.

1. 7-Eleven
2. Yahoo! Shopping
3. McDonald's
4. Chunghwa Telecom
5. Taiwan Mobile
6. KFC
7. Coca-Cola
8. Nike
9. FamilyMart
10. Pizza Hut

Thailand

Telco's and car brands move into focus as competition heats up in a digitally receptive market.

1. Nokia
2. One-2-Call Mobile Phone System
3. Dtac
4. KFC
5. Honda
6. True
7. Samsung
8. Toyota
9. PepsiTop
10. Pizza Hut

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The full article was originally published as part of the Top Digital Brands Report in the 25 March 2010 issue of Media.