Staff Reporters
Mar 28, 2017

Tom Doctoroff joins Prophet

Longtime J. Walter Thompson exec will split time between US and China.

Tom Doctoroff joins Prophet

Tom Doctoroff, most recently Asia-Pacific CEO at J. Walter Thompson until his departure in June last year, is joining brand and marketing consultancy Prophet as senior partner.

He will split his time between the company's US and China offices, according to Prophet.

The consultancy said Doctoroff's "combination of pan-Asian work and in-depth understanding of the nuances of Chinese consumer psychology" make him a foremost expert who will "help unlock growth" for both Asian companies and multinational brands.

Jay Milliken, senior partner and head of Prophet’s Asian region, said in a release that Doctoroff is a "renowned business leader and global brand builder" whose specific knowledge of Chinese brands and consumers will be a critical part of Prophet’s continued expansion in the region.

The company assists foreign brands entering the Chinese market and Chinese brands transitioning into the international market, it said.

"I share Prophet’s belief that the most successful brands are the ones that create relevance by consistently finding ways to be indispensable in consumers’ lives," Doctoroff said. Combining his passion for global brand-building with Prophet’s multidisciplinary approach will help clients find new ways to grow their businesses, he added.

 

Related Articles

Just Published

3 hours ago

2020 – the year that marketing means business

R3 and Campaign's latest CMO Outlook shows marketers are closer to the head of the table than ever as marketing’s integration with multiple areas of business has brought its significance and potential into full scope.

3 hours ago

Does the PR industry have an ageism problem?

Yes, say veterans who accuse agencies of missing the big picture while “fetishizing youth.”

3 hours ago

Yellowtail finds joy in the details with bright new ...

Upbeat cheery effort for Aussie winery runs in stark contrast to many dreary portrayals of life in 2020.

12 hours ago

This film promoting the Line BK app is a major ...

When GreyUnitednj teams up with Thailand's Kasikorn bank we know wackiness ensues. But is throwing concentration out the window a good thing?