Khai Meng Tham
Sep 28, 2016

To promote creativity, abolish the creative department

Creativity should be seen as something everyone does, not the secretive preserve of an elite few.

Tham Khai Meng

How to promote greater creativity The first thing to do is get rid of the creative department. Take away the priestly robes and tear down the walls pull down the levees and let the creativity flood out. 

Right from the start, we tried to inculcate a culture of pervasive creativity’an ethos in which regards creative thinking as something everyone does, not just the specialist province of a few mad chefs cooking up wonders...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Agency of the Year 2019 winners: Greater China
Premium
19 minutes ago

Agency of the Year 2019 winners: Greater China

Here are the winners for the Greater China region in the 2019 Campaign Asia-Pacific Agency of the Year awards, which were handed out in a ceremony tonight in Shanghai.

Premium
Kantar's Eric Salama steps down after 17 years as CEO
Premium
42 minutes ago

Kantar's Eric Salama steps down after 17 years as CEO

Now is the right time for me to pause, reflect on my personal priorities and explore other experiences,' he said.

Premium
Dentsu X bags the media business of Reckitt Benckiser in India
Premium
1 hour ago

Dentsu X bags the media business of Reckitt ...

The account was won post a multi-agency pitch where IPG Mediabrands was the incumbent.

Premium
Saurabh Varma quits Publicis Groupe; Anupriya Acharya takes over as CEO, South Asia
Premium
1 hour ago

Saurabh Varma quits Publicis Groupe; Anupriya ...

In this newly created role, Acharya will be leading the entire Publicis Groupe's country agenda across India and Sri Lanka. Earlier Varma was heading Publicis communications while Acharya was in charge of Publicis media