Ad Nut
Mar 4, 2016

Time to hoard the donuts

From Colombia: 'Be selfish to better indulge', for Dunitas by McCann Worldgroup Colombia

Time to hoard the donuts

Dunitas are pre-packaged donuts that apparently inspire people to carry out elaborate schemes to ensure they don't have to share. As one who buries treasured snacks in secret locations for months on end, Ad Nut understands.


Curiously, this is the second campaign Ad Nut has looked at today that contains a frightening large bird.


Advertiser: Bimbo
Product: Dunitas
Agency: McCann Worldgroup Colombia
Chief Creative Officer: Samuel Estrada
Creative director: Alejandro Bermúdez
Creatives: Alejandro Bermúdez / Ricardo Rojas/ Diego Melo
Account service: Andrés Jiménez/ María Fernanda Puerta
Art buyer: Tiffany Bernal
Production house: Akira
Film director: Juan Rueda
Executive producer: Aura Rodríguez
Soundtrack: Laika Studio


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