Oliver McAteer
Nov 21, 2019

TikTok hunting for agency to dominate SXSW with 2020 project

The social media giant wants to show the world it's more than just a meme-generator.

TikTok is holding a review to find an agency that will help them craft an unforgettable SXSW experience, Campaign US has learned. 

Numerous well-known agencies from multiple holding companies including Innocean and IPG as well as independent Giant Spoon are vying for the business, according to people with knowledge of the matter.

Giant Spoon has monopolised chatter among with festival’s experiential offerings over the past two years with its HBO...

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