The various activations include a purpose-built floating stage and catwalk on the Lake Crescent, Phu My Hung, Ho Chi Minh City, which will host performances and a laser showcase on Crescent Lake.
As well as Blue Santarinas and Blue Christmas LED trees, MTV and unlimited pop-remixed Christmas carols will replace traditional tunes. In addition, Blue Xmas will include a cutting edge laser and lighting showcase, and snow will cover Lake Crescent.
Tiger Beer will also paint the streets of Ho Chi Minh City blue, starting with light painting photography at various mobile studios placed in malls - linked to a social media campaign - in which spectators will be able to 'paint' their photos blue.
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