Matthew Miller
Jun 20, 2017

Three-quarters of smartphone users "crave intimacy" with voice assistants

And 37 percent have said 'I love you' to the voice that lives inside their smartphone or home speaker, according to a report by JWT and Mindshare—which also has more serious findings for brands.

Forty-two percent of global smartphone users have chatted to their voice assistant when lonely, while 29 percent report entertaining a sexual fantasy about the disembodied voice, according to 'Speak-Easy', a research report presented today at Cannes Lions by J Walter Thompson Innovation Group and Mindshare Futures.

Beyond the stats designed to be irresistible to headline writers guilty as charged, the report also has some interesting findings that speak to how voice is changing, and...

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