Matthew Miller
Aug 30, 2013

This week's top 10: the Singapore Girl, brands agencies love, and more

ASIA-PACIFIC - The reduced importance of the Singapore Girl, the brands agency heads long to work with (or avoid like the plague) and some controversy over Red Bull's efforts in Singapore lead the list of the week's most-read items. Plus, waste a few moments with our top distractions.

This week's top 10: the Singapore Girl, brands agencies love, and more

Top Stories

Here are the most-read items for 23 through 29 August.

1. Singapore Airlines campaign moves emphasis away from 'Singapore Girl'

2. Nike wins agency leaders' favour; Reckitt Benckiser ranks lowest

3. McCann's Sakura Irie to become regional social and media manager at YouTube

4. Red Bull Singapore's cringing marketing clashes with its global brand values

5. Maxus names Madelene Ortega to head Maxus International in China

6. Learn about consumer anxiety to build trust, not to exploit: JWT

7. Coca-Cola pushes fruit juices in Vietnam

8. Brands must put mobile at heart of marketing strategy: MMA Forum

9. Times are changing for luxury watch brands

10. Disconnect between CMOs and CIOs in Asia-Pacific threatens marketing effectiveness: Accenture 

Top distractions

1. Did the managing editor of really respond so honestly about putting Miley Cyrus on its front page instead of what was happening at the same time in Syria? (No, it's the Onion.)

2. We had a healthy debate over whether we would spot the human legs powering this thing, or run and cower like this guy did. (via io9.)

3. It's been found! (Background)

4. We're not sure how well the following ad works as an ad for Nokia, but we're certain it's both funny and depressing at the same time.

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