This week's top 10 most-read: Merger mania and other stories

ASIA-PACIFIC - The story leading the list of most-read articles this week comes as no surprise as the biggest merger in industry history has dominated conversation since the news broke last Sunday. That said, there were other items of interest this week.

This week's top 10 most-read: Merger mania and other stories

To give non-merger content a chance, we're breaking this week's list up into merger stories and non-merger stories. These lists are based on site traffic from 26 July through 1 August. 

Top stories (merger)

1. Industry reacts to Publicis-Omnicom merger

2. Publicis merger a bad deal for Omnicom shareholders: Sorrell

3. Why Publicis-Omnicom's merger is not the only game in China

4. Omnicom Publicis merger to be confirmed Sunday

5. Omnicom and Publicis Groupe confirm merger 

Top stories (non-merger)

1. Diageo announces ambitious plans for APAC with the launch of innovation hub

2. GroupM, Dentsu rankings rise as Omnicom slips: RECMA

3. Ogilvy HK creative duo Simon Handford & Sandy Chan tipped to have quit

4. Leo Burnett Hong Kong loses decade-long client Kowloon Dairy to Alchemy

5. Asia's Top 1000 Brands

6. Asus appoints Bates CHI&Partners for global campaign

7. SingTel said to be looking for a change from BBDO

8. 'Athlete's brand' Under Armour launches in Hong Kong, eyes other Asian markets

9. Durex Hong Kong tries to arouse interest in 'Performan'

10. Bridging the gap between online video ad spend and TV


Top distractions

1. The Onion's satirical take on the merger: "In a historic announcement that analysts say marks major changes for the advertising industry, senior leadership at Omnicom Group, Inc. and Publicis Groupe SA outlined plans on Sunday to merge the advertising giants into one firm, bringing together the largest collection of people with no discernible skills whatsoever."

2. Advertising weirdness from Japan. Come for the "Jerry Beans", stick around for Tommy Lee Jones.


If you were disturbed (as we were) by the anatomically strange woodland creatures in the Japan reel above, the next two animal-themed items will restore your equilibrium.

3. A Smithwicks ad featuring a resourceful squirrel:


4. Via AdWeek, a recorded livestream of what happened when an agency in Toronto attached a camera to a dog and let it wander the office for a bit. As AdWeek's David Griner put it: "As someone who has worked in an agency environment for years, it just left me feeling jealous of someone who could wander the halls doing absolutely nothing and be constantly rewarded with love and food." 

Have a great weekend, everyone. Thanks for reading Campaign Asia-Pacific.

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