Here are the top 10 most-read stories for 19-25 July:
Here's a few things that diverted our attention from work this week (only briefly, we swear).
1. Did you know there's "No benefit in being fat"? This jaw-dropping work of staggering prejudice—not to mention atrocious writing and imbecilic logic—actually ran in the print edition and website of Malaysia's English-language daily The Star. (The link above goes to a copy that some good citizen preserved for history before the newspaper replaced the original with "A sincere apology"). For more reactions, just Google the title.
2. This video of an original way of ordering from McDonald's is significantly more compelling than some of the brand's own ads.
3. Here's an intern recruitment video from Singapore agency Click2view. Sounds boring, but the agency's Simon Geenty makes it worthwhile with a Tyra Banks impersonation he has apparently been working on. Hard.
Have a great weekend, and thanks for reading Campaign Asia-Pacific.