Matthew Miller
Jul 26, 2013

This week's top 10 most-read: From Hitler to Tyra Banks

ASIA-PACIFIC - The top 10 most-read list this week presents a true grab bag, with Hitler, SingTel, BMW China, Nike, DBS and Kit Kat all making appearances. Plus, don't miss our list of the week's top distractions, including an all-too-horrible column from Malaysia and an all-too-good Tyra Banks impersonation.

This week's top 10 most-read: From Hitler to Tyra Banks

Top stories

Here are the top 10 most-read stories for 19-25 July:

1. Adolf Hitler: The new brand ambassador?

2. Asia's Top 1000 Brands

3. SingTel said to be looking for a change from BBDO

4. BMW China switches from Interone to im2.0 for creative, Hylink to Carat for digital media

5. Southeast Asia leads consumer confidence globally: Nielsen

6. Nike struggles in China: Temporary shift in brand loyalty, or long-term loss of faith?

7. DATA POINTS: Indonesia's 'cashed up' consumers

8. Angel Chen reported to have resigned from OgilvyOne China after 13 years

9. DBS hires Prashant Agarwal as it looks to international expansion

10. This is your brain on a Kit Kat break

Top distractions

Here's a few things that diverted our attention from work this week (only briefly, we swear).

1. Did you know there's "No benefit in being fat"? This jaw-dropping work of staggering prejudice—not to mention atrocious writing and imbecilic logic—actually ran in the print edition and website of Malaysia's English-language daily The Star. (The link above goes to a copy that some good citizen preserved for history before the newspaper replaced the original with "A sincere apology"). For more reactions, just Google the title.

2. This video of an original way of ordering from McDonald's is significantly more compelling than some of the brand's own ads.

3. Here's an intern recruitment video from Singapore agency Click2view. Sounds boring, but the agency's Simon Geenty makes it worthwhile with a Tyra Banks impersonation he has apparently been working on. Hard.

Have a great weekend, and thanks for reading Campaign Asia-Pacific.


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