Tomorrow morning Campaign Asia-Pacific will publish the 16th annual Agency Report Card: our comprehensive and rigorous evaluation of regional agency-network performance.
This year, we are proud to have expanded the scope of our reviews in the hope of providing more critical feedback on agency performance over the past year.
The 2018 Agency Rerport Card scrutinises 43 agencies, including two new additions, Iris and Reprise. Meanwhile, due to WPP consolidation, Wavemaker and VMLY&R have been evaluated as single entities for the first time. Similarly, Wunderman and J. Walter Thompson will receive their last grades as separate entities.
A special print issue containing full-page reports on all 43 agencies is on its way to Campaign Asia-Pacific members as we speak. Members will also be able to access enhanced versions of the report cards online starting tomorrow morning. The online report cards contain everything from the print edition, plus:
- More detail and reasoning behind the overall grades.
- A breakdown of agency grading, including sub-grades in five key categories: leadership, creativity, innovation, business performance, and people and diversity.
- The grade each agency would give itself and why.
- A list of each agency’s top 10 Asia-Pacific clients.